Testimonials
For over 75 years, Buckeye Power Sales has been a trusted name in power equipment—built on a foundation of family values, expert service, and strong customer relationships. With a legacy that spans generations, their commitment to delivering exceptional experiences has never wavered.
We sat down with Dan Hood, General Manager of their Outdoor Power Equipment division, to learn how ASPEN dealership management software has helped Buckeye Power Sales streamline service operations, enhance reporting capabilities, and improve customer communication. From customizable user views to clear, segmented invoicing, Dan shares how ASPEN is helping their team work smarter—and deliver even more value to their customers.
What do you like most about ASPEN?
The reporting is very detailed. We can pull virtually any kind of information we ever need from the software. It’s very user-friendly in that regard.
The ability to filter information a hundred different ways based on user preference is very, very nice.
We’ve got a whole bunch of people using this software and everybody has their little quirks and preferences, and they’re able to customize their views the way they want it.
Do you see any department specifically having a lot of improvement after selecting ASPEN?
The service department, for sure. We are able to give the customer visibility in a clearer fashion than we used to be able to, in terms of being able to make notes and make a clear, concise statement for the customer at the end of the transaction.
Has that improved the customer communication and customer satisfaction?
For sure. Being able to document communication with the customer and have it all spelled out on the invoice, being able to split out the segments for repairs, and being able to make notes on each individual segment.
When the customer gets their invoice at the end, they see the original problem, they see the diagnosis, and they see the resolution of that problem.
What would you say to someone who is considering implementing ASPEN?
If I were to recommend this product to somebody that’s not currently using it, I would definitely let them know how user-friendly it is, how easy it is for the customer to understand the invoicing, that’s been a big deal for us.
What has your experience been like with the support team at ASPEN?
The support team with ASPEN is phenomenal. When I call the tech support, I know I’m going to get Bobby or Laura or one of the people that I’m familiar with, and it’s always a human being answering the phone.
The response time when I put a ticket in if I’m not calling is very, very quick and very effective. They put a lot of time and effort.
We sat down with Dan Hood, General Manager of their Outdoor Power Equipment division, to explore how Buckeye Power Sales is taking their operations to the next level with TargetCRM and ASPEN Mobile. From real-time text messaging and targeted customer broadcasts to hands-free technician notes and service photos, these tools are helping the team communicate more efficiently, increase revenue opportunities, and simplify life on the shop floor.
What TargetCRM has done for your customer communication?
Our customer communication has improved drastically with TargetCRM. It gets harder and harder as the years go on to reach somebody on a phone line, so the ability to text people, that’s the preferred method of communication for most of our customers.
We utilize the messaging version of TargetCRM all day, every day in all three aspects of the business. We use the website widget on our homepage, and that’s a revenue generator for us, and a great way to stay in contact with our customers. It’s been a game changer for us.
Can you describe your experience with the broadcast feature on TargetCRM?
We had a boss promotion a little while back that we sent a broadcast blast out to all our customers that we were able to filter down to customers that have bought boss products in the past from us. So we know they’re boss users and we targeted them when we put this blast out about our one day special that we were having and it was very effective.
What has your experience been like with ASPEN Mobile?
We use it for adding pictures to service work orders. The talk to text feature is huge. Instead of a technician having to type out a long diagnosis, he can walk around the machine talking to his cell phone, and bam, it’s on the work order. That’s a game changer for us.
A lot of our technicians are not type or friendly, so they definitely prefer to just be able to say what they want and move on with their day.
How has ASPEN and these add-ons changed your life?
Aspen as a software umbrella meets all our needs. There’s not much that we can’t do with it.
There’s been a big push for feature requests and improvements, and what’s been very impressive to me is the amount of feedback that they take and actually take action on.
We see big things down the road; there’s a lot of new improvements that we’re very excited about.
“Switching to Aspen (was) the real obvious choice for us.It has simplified the way we do virtually everything in our business from accounting to service to parts. Aspen is a cutting edge piece of software in our opinion.”
“It became clear relatively early in the selection process that the Charter software was a dedicated team around a privately owned company. That ended up making a difference. They have top notch staff in all areas; training, installation, and the technical staff is second to none.”
“I have really been pleased with our decision to go with Aspen. It’s certainly the most user-friendly software that we’ve been on.”
“No problem you have is small. I mean, everything you call on, they will research it until you are happy with your answer. They are so good and very friendly.”
“With ASPEN, I’ve doubled my sales without adding any more back office staff.”