CUSTOMER DATA & PRIVACY: WHAT’S THE BIG DEAL FOR DEALERS?
Privacy policies and information security programs are no longer just for big retail chains! Attorney Lance Formwalt, of Seigreid Bingham, P.C. advises dealers that they need to be paying attention as well, and by taking steps now can reduce potential liability. “In many cases, you also have access to your customer’s data and the ability to use that data to help drive your marketing plan or other business decisions,” he says.
“One way that dealers can protect their customer’s data is by using a business management system with strong security.”
Anne Salemo, President, Charter Software Inc.
The ASPEN dealership management system has configurable user role settings that can be used to allow users access to certain data. In this way, dealers can control who has access to customer data and can ensure their customers that it is only used for specific, defined purposes.