MAKE 2015 A YEAR FOR GROWTH!
As 2014 swiftly comes to a close, equipment dealers across the nation are thinking of the kinds of changes they can make in the coming year. Let’s revisit an article published by industry consultant Ron Slee at the beginning of 2014 that provides some direction on where to start. Hint- it’s NOT just about sales and rentals!
Ron predicts that dealers will achieve growth by:
- Improving customer satisfaction
- Reducing the owning and operating costs for the equipment owner
- Protecting the residual value of customer’s machines