Arlington, Texas, April 3, 2025 – Charter Software, a leading provider of dealership management solutions in North America for the Agriculture, Outdoor Power, Construction, Golf Car, and Rural Lifestyle industries, is pleased to announce the appointment of Pranav Sood as its new General Manager.
Pranav brings a unique blend of entrepreneurial spirit, product innovation, and deep industry knowledge to the role. Since joining Charter two years ago, he has played a pivotal role in shaping the future of the ASPEN platform. Most notably, Pranav led the development of ASPEN Mobile and Service Queue—solutions developed in close collaboration with Service Managers and Technicians across North America. These products have not only received exceptional customer feedback but are also delivering measurable operational impact at dealerships of all sizes.
“I’m excited to bring the same customer-first mindset to the broader business,” said Sood. “Our team has a clear opportunity to keep building technology that increases our customers’ bottom line and makes their daily work easier. That’s what drives me—solving complex problems and delivering elegant, efficient solutions.”
Before joining Charter, Pranav built and scaled a successful software startup in the agriculture and manufacturing compliance space, which was acquired in 2022. He also held consulting and strategy roles at Deloitte, Hudson’s Bay Company, and EY, and he has a business degree from the Richard Ivey School of Business.
His leadership in developing practical, results-driven tools has already made a meaningful impact on ASPEN dealers, and stepping into the GM role marks an exciting next chapter for Charter’s mission to build smarter, more intuitive technology for dealerships.
“Pranav is a natural fit to lead Charter into its next chapter,” said Kanchan Java, former General Manager of Charter Software. “His work in the field, collaborating directly with dealers and service teams, has driven meaningful change. I’m confident that he’ll bring the same energy and empathy to every part of the business.”
Pranav lives in Toronto, Ontario, with his wife and their dog. When he’s not working on new product ideas or meeting with dealers, he enjoys collecting sneakers and watching basketball. With Pranav at the helm, Charter Software will continue to focus on building intuitive, high-impact tools that empower dealerships to operate more efficiently and grow with confidence.
About Charter Software
Charter Software is an industry leader in developing and providing enterprise software solutions for equipment dealerships across several markets, including agriculture, construction, golf & turf, and outdoor power equipment.
With a focus on innovation, customer success, and exceptional support, Charter Software’s flagship product, ASPEN, offers a comprehensive suite of tools designed to streamline dealer operations, increase efficiency, and boost profitability.
For more information, visit www.chartersoftware.com or call 800.496.3797.