Littleton, CO, September 28, 2020 – Charter Software Inc., a leading industry-specific dealership software vendor in North America, is pleased to announce their partnership with LotVantage, a leading provider of digital marketing solutions, to help dealers target more local buyers.
A new program under this partnership will allow dealers to list their inventory on Facebook Marketplace and promote it to their local marketplace, so they can generate leads on specific units. Dealers can then have their dedicated sales/marketing representative connect with those leads directly via Facebook Messenger – or their existing chat provider. Once a unit is sold, it gets removed from the listing.
The best part, the LotVantage dashboard gives dealers the stats they need to know if Marketplace is really working for them. The dashboard provides:
- Unique Messages Counts
- Inventory View Counts
- Phone Call Clicks
- Landing Page & Credit applications
To get started, all a dealer has to do is log into their Facebook business page (once opted into the program) and approve a partner request from LotVantage. Once the dealer gets going, LotVantage will provide them with lead stats to track their engagement.
Dealers who are curious to learn more can do so right here: ww2.lotvantage.com/constellation/facebookmarketplace
About Charter Software Solutions Inc.
Charter Software provides scalable, integrated, Microsoft-based, business-management software to hundreds of equipment dealers in North America. Designed to increase efficiency and communication across all departments, Charter’s business-management software, ASPEN, provides tools that help dealers manage their businesses more profitably. Charter’s close relationships with the industry’s leading manufacturers and suppliers provide streamlined system integrations, strengthening dealers’ and distributors’ connections with their business partners.
About LotVantage
LotVantage is the leading provider of digital marketing solutions that serves dealerships and industry service providers across North America. Located in Tampa, FL, LotVantage partners with businesses to engage, monitor and increase sales opportunities through the full cycle of the customer journey, from online research to purchase. LotVantage helps dealerships succeed in “high traffic” consumer-driven destinations and sell inventory through online advertising, which is often difficult and expensive for businesses to navigate.