The Business Value of Online Customer Reviews

Have you been wondering if you should invest time in asking your customers to write an online review? If you have, you’re thinking ahead of the game. Data shows 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.

Khalid Saleh blog author for Invesp, a digital marketing company who helps businesses optimize conversion rates published an excellent infographic, “The Importance Of Online Customer Reviews”. Lucky for us, they encourage republishing it! Read more facts about the impact online reviews can have for your business below.




Thanks to Khalid Saleh, CEO and co-founder of Invesp, for making this content available. Khalid is the co-author of bestselling book: “Conversion Optimization: The Art and Science of Converting Visitors into Customers.” Khalid is an in-demand speaker who has presented at digital marketing industry events including SMX, SES, PubCon, Emetrics, ACCM and DMA, among others.