From a Marketer’s perspective, selling to millennials starts the same way selling to other generations does; by understanding who they are and how to be relevant to them rather than how they are different.
According to a recent study published by the Temkin Group, even a moderate improvement in customer experience would impact the revenue of a typical $1 billion company an average of $775 million over three years. With numbers like that, it’s no wonder companies of all sizes are reconsidering how they can create more efficient workflows… Read more »
Bob Clements spoke at the Joint South Equipment Dealers Association Annual Meeting in Charleston a few weeks ago. He talked about the three dealership tips and best practices: set up well-defined processes, outline a plan for growth, and promote high capacity employees. In my last article, I discussed well-defined processes and how technology is involved… Read more »
It’s been almost two years since the US equipment boom that gifted many farmers with impressive deals on late-model equipment. Now it seems the well has run dry. As demands continue to exceed supply, the costs of selling and renting used equipment has continued to increase, and new AG dealer software can help them track… Read more »
If you’re not using digital marketing in your sales process by now you’re already behind. Roughly 90% of top performing salespeople use social selling to set goals and meet objectives. And with the seemingly endless addition of new profiles to sites like Facebook and Twitter created daily, it’s hard to imagine this trend fading away any… Read more »
Sales managers have to consider two main questions when making any decision for their business. The first is how can they save time. How can sales managers find new ways to innovate the process by which they reach, communicate with, and build lifeblood relationships with customers with their dealer CRM software?