How Harris Golf Cars Enhanced Rental Operations Through Strategic Fleet Utilization

Harris Golf Cars’ journey through the dynamic landscape of the golf industry epitomizes resilience and innovation. Since their first store opened in Dubuque, Iowa, in 1979, coinciding with Yamaha’s launch of its first golf cart—Harris has expanded to three more locations, including Sugar Grove, IL, Sturtevant, WI, and Blair, NE. Each step of their growth […]

How Customized Solutions Fueled Southern Tractor’s Expansion Across New Territories

At Southern Tractor and Outdoors, customer satisfaction isn’t just a goal—it’s the cornerstone of their business philosophy. This steadfast commitment has made them a trusted partner to the diverse communities across Georgia. Whether it’s purchasing equipment for a large-scale farming operation or renting a tool for a weekend home improvement project, Southern Tractor is dedicated […]

How Bobcat of Lima Scored a Six-Figure Sale Using ASPEN’s TargetCRM

Picture this: it’s a Friday afternoon, and you receive a text message from a customer interested in a $200,000 piece of equipment. With no phone call and no in-person meeting, you close the deal by 7 PM that same day. That’s what happened to Dave Shepherd, owner and general manager of Bobcat of Lima in […]

Why Southern Trailer Works Chose ASPEN for Their Growing Business Needs

Before Kelly Angelette was the owner of Southern Trailer Works, you could find him sprint car racing on dirt tracks across the southern United States. Frustrated with the lack of custom trailer options available to him, he became a dealer himself in 2000, leveraging his industry knowledge. Working alongside his wife, Jody, they started small, […]

How R-Equipment’s Return to ASPEN From Intellidealer Put Them Back on the Fast Track

R-Equipment is a family-owned and operated dealership through and through. In 1996, lifelong farmer, Ed Reichling, and his wife, Tammy, founded R-Equipment from their family farm. At the time, they were only selling used equipment, but quickly noticed a niche for bottom hopper commodity trailers in the grain belt of Illinois. They expanded to a […]