One of the biggest mistakes most businesses make is neglecting to use the data that a dealer management solution can have readily available to them. It’s such a large issue that research companies report 74% of marketers and business owners have no idea how their efforts are impacting their sales. Having that data can help you make informed choices about both your marketing and sales strategies.

If you already own a business management solution (BMS) you’re way ahead of the game. Not only can a dealer management solution like this help you get head and shoulders above the competition data-wise, making sense of the data (and its practical applications) is made possible on the very same platform. Here’s what a dealer management solution can do for your marketing:

• Learn more about your audience. One of the most important aspects of your data is being able to find the information you need when you need it. With this in mind, ASPEN included a powerful query tool with easy search tools that allow you to create custom data sets. Having this info at your fingertips makes it easier to identify the purchasing trends you need to know in order to build a foundation for your marketing.
• Communicate effectively in time sensitive moments. Never lose touch with your customer base again. Proper follow up is considered by many to be the true test of quality marketing and sales. Using a BMS to organize workflow and send strategic email messages will help create better relationships and, as a result, an increase in sales.
• Figure out how to tell which leads are cold or hot. The right data can reveal which prospects are worth prioritizing over others. Use your BMS to hyper-focus your marketing efforts on the highest ROI clients. Simply create your search terms, analyze your report, and adjust accordingly.

At Charter Software, we work hard to make sure our ASPEN Business Management System includes data accessibility that dealers and distributors can easily use to boost marketing and increase sales. If you are interested in learning more about ASPEN’s dealer management solution, please visit our website.