How Neil’s Small Engine Slashed Service Times with TargetCRM

When Neil Adams began his modest endeavor to supplement his family’s income through side repairs, little did he know that it would expand into a robust operation known as “Neil’s Small Engine.” With the help of his wife, in their first year alone, they generated $14,000 solely from repairs, establishing a strong foundation for their future… Read more »

How Proven Power Boosted Their Online Reviews with TargetCRM

Effective communication is the cornerstone of building strong customer relations. Proven Power knows this all too well. With locations conveniently situated in Oconomowoc and Waukesha, WI, Proven Power has always been within reach when its customers needed them most. Recently, they implemented TargetCRM, striving to establish deeper connections and leave lasting impressions on each and… Read more »

Why Southern Trailer Works Chose ASPEN for Their Growing Business Needs

Before Kelly Angelette was the owner of Southern Trailer Works, you could find him sprint car racing on dirt tracks across the southern United States. Frustrated with the lack of custom trailer options available to him, he became a dealer himself in 2000, leveraging his industry knowledge. Working alongside his wife, Jody, they started small,… Read more »

What Charter Learned on the Road

After years of virtual communication, the Charter team was finally able to hit the road and resume in-person customer meetings! Over the past several months, our team set out to meet up with some ASPEN customers to learn firsthand about the goals, values, challenges, and triumphs that are top of mind for dealers in 2022…. Read more »

How R-Equipment’s Return to ASPEN From CDK Put Them Back on the Fast Track

R-Equipment is a family-owned and operated dealership through and through. In 1996, lifelong farmer, Ed Reichling, and his wife, Tammy, founded R-Equipment from their family farm. At the time, they were only selling used equipment, but quickly noticed a niche for bottom hopper commodity trailers in the grain belt of Illinois. They expanded to a… Read more »

How Ebling’s Service Plus Use Text Messaging to Go Above and Beyond for Customers

When your service department has technicians hunting down models and serial numbers, walking back and forth to the parts room, and juggling multiple work orders, it’s easy for customer communication to fall through the cracks. But at Ebling’s Service Plus, there’s no such thing as over-communicating with customers. The dealership’s emphasis on customer communication goes… Read more »

Checklist: Monthly Checklist for Dealership Sales Managers

Whether it’s a sales team of one or one hundred, the Sales Manager is responsible for guiding the sales team to success and helping the overall profitability of your dealership. It’s no easy task. With feedback from hundreds of dealership Sales Managers and industry experts, we put together a checklist of daily, weekly, and monthly… Read more »

How ATS Outdoors uses TargetCRM to Increase Service Revenue Off-Season

How should dealerships balance real customer relationships in a world where technology touches nearly everything we do? The ease and comfort of accessing anything you want from your mobile device has made it common practice for people to do most of their shopping online – before they even step foot into a store. Today’s dealerships… Read more »