One of the most common bottlenecks in the dealership sales experience is communication. On average, it takes about five follow ups to close a sale. But if your sales team isn’t being proactive in following up with customers, you’re probably missing out on opportunities. If you’re not winning those deals, someone else is who is… Read more »
When your business grows, so do your security risks. ATS Outdoors is an outdoor power equipment dealership based in Weatherford, TX. They opened their second location in Springtown in 2013. It was around that time that they started using Ideal to make managing inventory, work orders, and other important processes. But they didn’t decide to… Read more »
When one door shuts, another opens. That was the case for Michael Melton, owner and operator of Power Haus Equipment in San Marcos, TX. Six years ago, before opening Power Haus Equipment, Michael worked as a retail manager at an independent local hardware store and lumberyard. Right as they were planning their 65th anniversary sale,… Read more »
Running a dealership can feel like a juggling act. To help you keep on top of all the items you need to perform week over week, we’ve put together a handy checklist—based on the first-hand experiences of members of our team who have managed dealerships themselves. Print this list out and pin it up beside… Read more »
In the early days of any family-run business, everyone does a bit of everything. The team is small, processes are informal, and you have the time and flexibility to really look after customers and make them happy. But then your business takes off, your team expands, and customers grow. You need a system in place… Read more »
Would you like to have a 98% open rate on your marketing messages? With text messaging, you can. While many businesses are leveraging text messaging to reinforce customer relationships and pull in more leads, it’s still a largely untapped resource in the dealership industry. But by not using text messaging, you could be missing out… Read more »
Local SEO is – by far – the most impactful digital SEO strategy for golf car distributors and dealerships. Any business that relies on the sale and delivery of vehicles or heavy equipment does its best business close by. However, it takes different distributor/dealer SEO best practices to maximize local search results than it does… Read more »
Dealer principals have a unique role in their company. Not only do they have to oversee just about every department in a dealership, but they also have to make sure those departments are operating at peak efficiency. For a dealer principal to really help their company grow, they’re going to need the right kind of… Read more »
Golf distributors have a lot of responsibilities and tasks to keep track of. They’ve got sales to make, rentals to keep tabs on, equipment to maintain, work orders to manage, schedules to stick to and so much more. And as a dealer principal, it’s primarily your job to make sure that all of these many… Read more »
Fear of the unknown is a basic human instinct – and there’s plenty of potential for blind spots in a growing business. Whatever equipment dealer software you choose should help relieve that fear. That’s exactly what ASPEN has done for Craig Houseknecht, VP of Operations for MTE Turf Equipment Solutions. He says, “With three locations,… Read more »