First of a two-part series on determining if you have the right parts manager in your dealership.
At GIE Expo this year, I was on a panel facilitated by Sara Hey from Bob Clements International, with two other business systems in a session called “Looking to the Future – Business Management Software Panel.” While talking with two competitors on the panel, it became clear that we all have the same issue –… Read more »
Here are 10 tips on how to use your business management software tools to analyze dealership performance, generate more winter business, and prepare for your upcoming season.
According to a recently published global survey, machine learning (like autonomous driving) and telematics will more than likely overtake the industry as a leader of innovation in years to come. 81% of respondents are already using (or plan to use) these technologies. Are you one of them? Here’s what you need to know.
Most of us make use of the internet dozens of times a day. Whether we’re checking a bank balance, shopping for an item, looking for directions, or just trying to find a movie to catch that evening, the internet is everywhere in our lives. As the internet has grown to cover most facets of our… Read more »
Chances are everyone you know owns a smartphone. Which means that all or most of your customers do too. Here’s why mobile is changing the game for the equipment dealers and how you’ll benefit from adding it to your equipment dealership strategy.
One of the key changes within our industry is the use of advanced analytics to drive equipment dealership performance. Equipment dealers and partners who embrace these changes sooner than later will reap the many benefits provided by these new technologies. The most impactful and disruptive experiences we’re now seeing include the integration of IoT and… Read more »
In a recent study published by Farm-Equipment.com, it would appear that more and more dealer-principals are retiring in the next 5 years. This figure aligns with data that suggests 75% of people holding this job title age 51 and over. If you fall into either or both of these groups, you’ll need to begin planning for… Read more »
Running a service department is simple. But running an excellent one is a real challenge. The payoff of upgrading your service department is huge. From skyrocketing repeat sales to securing fully accounted for invoices, launching an effective service department strategy offer dealers a lot more than they might have originally thought.
If you’re not using digital marketing in your sales process by now you’re already behind. Roughly 90% of top performing salespeople use social selling to set goals and meet objectives. And with the seemingly endless addition of new profiles to sites like Facebook and Twitter created daily, it’s hard to imagine this trend fading away any… Read more »