Takeaways from the Ag Equipment Intelligence 2020 Executive Briefing

Last week, Farm Equipment Magazine held a virtual event that included panels of dealers, farmers and manufacturers, and presentations by editors Dave Kanicki and Jack Zemlicka. I was able to attend, and wanted to share a few of my takeaways.  2019: The year in review  From the dealers’ perspective, 2019 was a mixed bag. While pre-sales helped dealerships start 2019 strong, most saw business slow considerably with… Read more »

3 Powerful Ways to Super-charge Your Email Marketing

Email continues to be a marketer’s tried and true friend. According to Kath Pay, CEO & Founder of Holistic Email Marketing “Email marketing is the channel that just keeps on giving. The correlation between sales and budget is astounding, and I’ve yet to work with a brand which has invested time, resources and budget in email that doesn’t reap the… Read more »

AED Conference Attendees Learn “Smart Hiring” at the Small Dealer Conference

Last week at the AED Small Dealers Conference in Charlotte Troy Harrison, speaker, author and founder of Sales Navigator consulting business gave a timely presentation entitled “Smart Hiring”. As you can imagine, it was well-received.  Troy is primarily a sales consultant, but through the course of his consulting work has come to understand the importance of… Read more »

Boost Profits with a Service Truck

Equipment dealers are always looking for ways to boost their revenue, and mobile service is the answer to increase and expand their service profitability. According to a recent Dealer Business Trends & Outlook survey by Farm Equipment Magazine, more than 40% of the dealers surveyed said they planned to invest in mobile service. “Branching out… Read more »

What Can Dealer Principals Learn From Long Term Economic Outlook?

Last week at GIE + Expo, our CEO and President Anne Salemo and I attended a presentation given by Brian Beaulieu the CEO and Chief Economist of ITR Economics entitled “More Growth – More People – More Business”. Since his talk was much anticipated by the attendees we spoke with, we wanted to share some… Read more »

Use Digitized Flat Rates to Grow Dealership Profit and Service Revenue

Flat Rates offer your dealership the opportunity to increase dealership profit and customer satisfaction. By pricing by the job instead of the number of hours, you can account for the different levels of experience among your service technicians and provide customers with an up-front price they can agree to.  What is a Flat Rate?  A Flat Rate is… Read more »

4 Keys to a Successful Dealer Management System Implementation

A Successful Dealer Management System Implementation makes all the difference in the world in helping your business flourish. The majority of our customers would agree…but the million-dollar question is, “What are the key differentiators that impact an implementation?”

Golf Car Fleet Management: How Fleet Apportionment Affects Finances

So far in this series on Financial Management for Rental we have covered Time Utilization, which tracks units over time to help you monitor trends and compare fleet efficiency during different time periods, and Financial Utilization, which focuses on true amount of revenue each unit earns on an annualized basis. Now that you understand these two metrics and how they… Read more »

Rental Measurements to Live By – Time Utilization

Last week we shared and discussed one of two different types of Rental Utilization KPIs, Financial Utilization.  This time we are going to discuss Time Utilization.  By the end of this article you will not only know how to calculate both Rental Utilization KPIs but also how to use them in conjunction to make better… Read more »