How to Set Up a Seamless Dealer Principal Succession Process

In a recent study published by, it would appear that more and more dealer-principals are retiring in the next 5 years. This figure aligns with data that suggests 75% of people holding this job title age 51 and over. If you fall into either or both of these groups, you’ll need to begin planning for… Read more »

Top 8 Tips for Your Biggest Service Department Issues

Running a service department is simple. But running an excellent one is a real challenge. The payoff of upgrading your service department is huge. From skyrocketing repeat sales to securing fully accounted for invoices, launching an effective service department strategy offer dealers a lot more than they might have originally thought.

3 Digital Marketing Tips to Update Your Sales Process

If you’re not using digital marketing in your sales process by now you’re already behind. Roughly 90% of top performing salespeople use social selling to set goals and meet objectives. And with the seemingly endless addition of new profiles to sites like Facebook and Twitter created daily, it’s hard to imagine this trend fading away any… Read more »

Dealer CRM Software Can Save Time & Increase Sales

Sales managers have to consider two main questions when making any decision for their business. The first is how can they save time. How can sales managers find new ways to innovate the process by which they reach, communicate with, and build lifeblood relationships with customers with their dealer CRM software? 

How Will Rental Industry Trends Impact Your Agricultural Dealership?

Experts have recently predicted that dealers can expect rental industry trends that lead to larger increases in revenue across the board than previously forecasted! The American Rental Association (ARA) posits that their latest five-year review points to a high likelihood of the rental industry continuing to flourish through the year 2022. In fact, they even… Read more »

Six tips for selling while you service

Interested in learning how to make more money without changing anything how and what you service? Try selling while You service. One business owner who successfully applied this strategy in practical ways reportedly saw an increase of over $600,000 in yearly revenue. And while this example business is focused on precision Ag services, the lessons… Read more »

Stop Losing Sales to Amazon with These Dealership Marketing Tips

The Outdoor Power Equipment industry has been taken over by a formidable opponent: Amazon. The all-encompassing online marketplace has earned an estimated $2 billion in U.S. sales, causing even loyal, long term clients to consider switching over. To make matters worse, their stake in the lawn and garden market doesn’t seem to be slowing down… Read more »

Increase Your Sales with ASPEN’s Dealer Management Solution

One of the biggest mistakes most businesses make is neglecting to use the data that a dealer management solution can have readily available to them. It’s such a large issue that research companies report 74% of marketers and business owners have no idea how their efforts are impacting their sales. Having that data can help… Read more »

The Importance of Benchmarking for Dealers

Business owners are rapidly catching on to the fact that data is the key to success in today’s rental market. The process of assessing past, present, and future positioning requires facts specific to your unique history. Without this information, effective decision-making is close to impossible. Determining achievable goals then relies on benchmarking for dealers.