Most businesses today have some sort of CRM (Customer Relationship Management) system, yet a whopping 30% of businesses have no plan in place to update or clean CRM records (source). Research shows that a thriving business can generate up to 70% more revenue with clean data. Whether your customer data is stored in an excel sheet or you… Read more »
From a Marketer’s perspective, selling to millennials starts the same way selling to other generations does; by understanding who they are and how to be relevant to them rather than how they are different.
With the right strategies in place, your customers can actually do the selling for you over time. From getting the brand’s name out there more to interviews of current and former customers, there are lots of ways to turn clients into helpful partners.
The Rural Lifestyle Dealer publishes the recipients of their Dealership of the Year award along with some tips and tricks from the winners. Alongside the business fundamentals we’re used to discussing (continuing education, striving for constant improvement) their advice had a common thread; the keys to their collective success were all based on the functionality… Read more »
Charter Software has always had an open book policy. And with a business system like ASPEN, you can easily make your financials visible to key employees or, if you’d prefer, all employees. According to Forbes, companies who use this rule often see a 30% increase in both efficiency and profits in the first year alone…. Read more »
Employees are the lifeblood of your business and according to Gatehouse, 46% of all businesses surveyed were committed to dedicating the better part of this year to enhancing leadership communication and another 38% were interested in supporting internal change. If you’re one of these companies, consider adding one or more of these ideas to inspire… Read more »
According to a recent study published by the Temkin Group, even a moderate improvement in customer experience would impact the revenue of a typical $1 billion company an average of $775 million over three years. With numbers like that, it’s no wonder companies of all sizes are reconsidering how they can create more efficient workflows… Read more »
According to a report published by Transparency Market Research, the next decade is incredibly promising for telematics. From reaching new markets all over the world to leading the way in safety for high-risk industries, these technology trends in telematics are proving revolutionary in every new application.
Tracking and deciphering ROI is a common challenge for most businesses. This is mostly because ROI depends on each individual businesses’ goals, resources, products, and services. With that in mind, we’ve created a simple process for deciphering how to track ROI with a dealer management system software in a way that’s unique to your business… Read more »
Mergers, acquisitions, and an additional location. All of these factors come together to form a potentially chaotic situation. Although well intentioned, many business owners let profits slip through the cracks during this tumultuous time.