Equipment dealers have had to cope with plenty of uncertainty in the market over the last few years. The U.S. manufacturing sector continues to face unresolved trade tensions and a slowing global economy. Recession-like industry conditions have investors wary but haven’t hurt consumer confidence or the labor market. In the middle of it all, ELFF… Read more »
When looking into how to better manage their company, many golf car distributors find that the greatest limitation they face comes from the management software they’re using. Or, more specifically, comes from their lack of a mobile management system.
Managing a company without SMART goals is like driving a car without a steering wheel. You will technically get somewhere, but you’ll have very little control over how you end up there. However, depending on the size of your company and the industry in which it operates, setting SMART goals can feel like an uphill… Read more »
Have you been wondering if you should invest time in asking your customers to write an online review? If you have, you’re thinking ahead of the game. Data shows 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
Last week, Farm Equipment Magazine held a virtual event that included panels of dealers, farmers and manufacturers, and presentations by editors Dave Kanicki and Jack Zemlicka. I was able to attend, and wanted to share a few of my takeaways. 2019: The year in review From the dealers’ perspective, 2019 was a mixed bag. While pre-sales helped dealerships start 2019 strong, most saw business slow considerably with… Read more »
Email continues to be a marketer’s tried and true friend. According to Kath Pay, CEO & Founder of Holistic Email Marketing “Email marketing is the channel that just keeps on giving. The correlation between sales and budget is astounding, and I’ve yet to work with a brand which has invested time, resources and budget in email that doesn’t reap the… Read more »
Here it comes … the End of the Year!! If your year-end coincides with the end of the calendar year, it is time to get ready. If your year-end is at another time of the year, hang onto this info! Here are a few best accounting practices for dealerships that will show you what needs… Read more »
Last week at the AED Small Dealers Conference in Charlotte Troy Harrison, speaker, author and founder of Sales Navigator consulting business gave a timely presentation entitled “Smart Hiring”. As you can imagine, it was well-received. Troy is primarily a sales consultant, but through the course of his consulting work has come to understand the importance of… Read more »
Equipment dealers are always looking for ways to boost their revenue, and mobile service is the answer to increase and expand their service profitability. According to a recent Dealer Business Trends & Outlook survey by Farm Equipment Magazine, more than 40% of the dealers surveyed said they planned to invest in mobile service. “Branching out… Read more »
Last week at GIE + Expo, our CEO and President Anne Salemo and I attended a presentation given by Brian Beaulieu the CEO and Chief Economist of ITR Economics entitled “More Growth – More People – More Business”. Since his talk was much anticipated by the attendees we spoke with, we wanted to share some… Read more »