How Customized Solutions Fueled Southern Tractor’s Expansion Across New Territories

At Southern Tractor and Outdoors, customer satisfaction isn’t just a goal—it’s the cornerstone of their business philosophy. This steadfast commitment has made them a trusted partner to the diverse communities across Georgia. Whether it’s purchasing equipment for a large-scale farming operation or renting a tool for a weekend home improvement project, Southern Tractor is dedicated… Read more »

Charter Software Unveils Major Enhancements in ASPEN 23.3.0 Release with a Focus on Rental Module Efficiency

Centennial, Colorado, December 7, 2023 – Charter Software, a leading provider of software solutions for equipment dealerships, has announced the release of ASPEN 23.3.0, a major update to its flagship product. This update brings substantial improvements to the rental module, offering Charter customers unparalleled visibility, flexibility, and precision in managing rental operations. “With the high-interest… Read more »

The Power of Community at the 2023 User Conference

Our team mixed and mingled with over 145 dealers across North America who joined us for the 2023 User Conference on November 13-15, 2023. This two-and-a-half-day event, set against the backdrop of Florida’s breezy charm, unfolded as a true powerhouse of training, insights, and networking that was tailor-made for dealers. Here’s a look at what… Read more »

How Neil’s Small Engine Slashed Service Times with TargetCRM

When Neil Adams began his modest endeavor to supplement his family’s income through side repairs, little did he know that it would expand into a robust operation known as “Neil’s Small Engine.” With the help of his wife, in their first year alone, they generated $14,000 solely from repairs, establishing a strong foundation for their future… Read more »

How Proven Power Boosted Their Online Reviews with TargetCRM

Effective communication is the cornerstone of building strong customer relations. Proven Power knows this all too well. With locations conveniently situated in Oconomowoc and Waukesha, WI, Proven Power has always been within reach when its customers needed them most. Recently, they implemented TargetCRM, striving to establish deeper connections and leave lasting impressions on each and… Read more »

Why Southern Trailer Works Chose ASPEN for Their Growing Business Needs

Before Kelly Angelette was the owner of Southern Trailer Works, you could find him sprint car racing on dirt tracks across the southern United States. Frustrated with the lack of custom trailer options available to him, he became a dealer himself in 2000, leveraging his industry knowledge. Working alongside his wife, Jody, they started small,… Read more »

What Charter Learned on the Road

After years of virtual communication, the Charter team was finally able to hit the road and resume in-person customer meetings! Over the past several months, our team set out to meet up with some ASPEN customers to learn firsthand about the goals, values, challenges, and triumphs that are top of mind for dealers in 2022…. Read more »

How R-Equipment’s Return to ASPEN From CDK Put Them Back on the Fast Track

R-Equipment is a family-owned and operated dealership through and through. In 1996, lifelong farmer, Ed Reichling, and his wife, Tammy, founded R-Equipment from their family farm. At the time, they were only selling used equipment, but quickly noticed a niche for bottom hopper commodity trailers in the grain belt of Illinois. They expanded to a… Read more »