Charter Software President Anne Salemo offers industry insights. In the last several weeks, we’ve heard from companies whose dealership management system (DMS) vendor changed their pricing structure resulting in their monthly fees being doubled (in some cases more). These dealerships said their current system wasn’t “worth” that much. It got me thinking, should it really… Read more »
In most dealerships, employees tend to focus on their usual daily business transactions, neglecting the management, marketing or communications capabilities included in your dealership management software. Used effectively, these features can help you grow your business with minimal additional investment. In this white paper you’ll learn: The top Reasons that software users tend to use… Read more »
Expanding customer reach is always a top priority for a dealer principal. More reach equals more potential sales; it’s as simple as that. But for your marketing function to amass all those leads, you’ve got to be reaching the right people at the right time with the right kinds of marketing content. Here are four critical… Read more »
Dealer principals in the agricultural and rural lifestyle equipment industry face a unique variety of challenges. Whether it’s outdated technology, inconsistent communication amongst your team, or difficulty accessing the right data at the right time, an agriculture dealer management software can provide the kind of solution you’re looking for. If you want to take your… Read more »
Equipment dealers have had to cope with plenty of uncertainty in the market over the last few years. The U.S. manufacturing sector continues to face unresolved trade tensions and a slowing global economy. Recession-like industry conditions have investors wary but haven’t hurt consumer confidence or the labor market. In the middle of it all, ELFF… Read more »
When looking into how to better manage their company, many golf car distributors find that the greatest limitation they face comes from the management software they’re using. Or, more specifically, comes from their lack of a mobile management system.
Managing a company without SMART goals is like driving a car without a steering wheel. You will technically get somewhere, but you’ll have very little control over how you end up there. However, depending on the size of your company and the industry in which it operates, setting SMART goals can feel like an uphill… Read more »
Have you been wondering if you should invest time in asking your customers to write an online review? If you have, you’re thinking ahead of the game. Data shows 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
Last week, Farm Equipment Magazine held a virtual event that included panels of dealers, farmers and manufacturers, and presentations by editors Dave Kanicki and Jack Zemlicka. I was able to attend, and wanted to share a few of my takeaways. 2019: The year in review From the dealers’ perspective, 2019 was a mixed bag. While pre-sales helped dealerships start 2019 strong, most saw business slow considerably with… Read more »
Email continues to be a marketer’s tried and true friend. According to Kath Pay, CEO & Founder of Holistic Email Marketing “Email marketing is the channel that just keeps on giving. The correlation between sales and budget is astounding, and I’ve yet to work with a brand which has invested time, resources and budget in email that doesn’t reap the… Read more »