4 Features Every Agriculture Dealer Management Software Needs

Dealer principals in the agricultural and rural lifestyle equipment industry face a unique variety of challenges. Whether it’s outdated technology, inconsistent communication amongst your team, or difficulty accessing the right data at the right time, an agriculture dealer management software can provide the kind of solution you’re looking for. If you want to take your… Read more »

Dealer Management Software Can Help You Set & Achieve Your SMART Goals

Managing a company without SMART goals is like driving a car without a steering wheel. You will technically get somewhere, but you’ll have very little control over how you end up there. However, depending on the size of your company and the industry in which it operates, setting SMART goals can feel like an uphill… Read more »

The Business Value of Online Customer Reviews

Have you been wondering if you should invest time in asking your customers to write an online review? If you have, you’re thinking ahead of the game. Data shows 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.

Takeaways from the Ag Equipment Intelligence 2020 Executive Briefing

Last week, Farm Equipment Magazine held a virtual event that included panels of dealers, farmers and manufacturers, and presentations by editors Dave Kanicki and Jack Zemlicka. I was able to attend, and wanted to share a few of my takeaways.  2019: The year in review  From the dealers’ perspective, 2019 was a mixed bag. While pre-sales helped dealerships start 2019 strong, most saw business slow considerably with… Read more »

3 Powerful Ways to Super-charge Your Email Marketing

Email continues to be a marketer’s tried and true friend. According to Kath Pay, CEO & Founder of Holistic Email Marketing “Email marketing is the channel that just keeps on giving. The correlation between sales and budget is astounding, and I’ve yet to work with a brand which has invested time, resources and budget in email that doesn’t reap the… Read more »

AED Conference Attendees Learn “Smart Hiring” at the Small Dealer Conference

Last week at the AED Small Dealers Conference in Charlotte Troy Harrison, speaker, author and founder of Sales Navigator consulting business gave a timely presentation entitled “Smart Hiring”. As you can imagine, it was well-received.  Troy is primarily a sales consultant, but through the course of his consulting work has come to understand the importance of… Read more »

Boost Profits with a Service Truck

Equipment dealers are always looking for ways to boost their revenue, and mobile service is the answer to increase and expand their service profitability. According to a recent Dealer Business Trends & Outlook survey by Farm Equipment Magazine, more than 40% of the dealers surveyed said they planned to invest in mobile service. “Branching out… Read more »